Experience

Senior Freelance Copywriter & Creative Director
Self-employed

August 2020 - current

Having amassed over a decade of integrated copywriting experience in agencies around the world, the time was right to go solo. Now, I craft copy and concepts for organisations large and small and approach every project with equal passion and commitment.

I’m based in France but have clients from all over the world. Whether you’re looking for someone to give your brand a voice, advertise your services, tell your story on your website or get more customers through your marketing, don't be shy. Get in touch!

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Senior Copywriter
Isobar Melbourne

July 2018 - August 2020

Crafting copy and concepts for all things digital—from high profile advertising campaigns to website content, UX copy to digital marketing. I worked across a variety of industries and brands, notably Australia Post, Slurpee, Holden, South East Water, 7-Eleven and Aus Gov. An ambassador for the copywriting craft at Isobar, I brought brands to life through words.

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Creative Lead

Online Circle Digital

Jan 2015 – July 2018

As Creative Lead for one of Australia's leading independent digital agencies, I directed the creative for some of the world's biggest brands from Mercedes-Benz and Cadbury to Red Cross Blood and Telstra. As a decision-maker heading up a talented team of 10, I steered all aspects of the creative process from strategy and planning to ideation, production and final delivery.

Providing strategic and conceptual supervision on projects and well as day-to-day guidance, I aim to inspire, influence, and lead by example. A hands-on, collaborative team player, I engage colleagues and clients to create award-winning work that's equally exciting to read, look at and experience.

Awards:

Award Winner in Digital Efficiency AC&E
Winner in Auto Shorty Social Good Awards
Shorty Awards Best Use of AI Finalist
Best Use of Social Media Analytics Social Media Marketing Awards
30 Under 30 Finalist
New York Festivals Advertising Awards Judge

Senior Content Writer
WME Melbourne

Oct 2014 – Jan 2015

A creative, driven and task-focused Senior Content Writer for WME—a global full-service digital agency. I was responsible for producing engaging, on-brand content for a valued suite of top-tier clients. With a close relationship to SEO, SEM and brand, I conjured flawless copy for websites, blogs, press releases, eDMs, white papers, social media and more. I understood where content marketing fits into the bigger picture of SEO and the client's marketing strategy and was responsible for driving ROI and performance in line with client KPIs. Through well-conceived and executed content, I drove social engagement and interaction, matched consumption intent with content, increased search performance (traffic, time on site, page views per session), positioned clients as thought leaders, generated leads and converted.

Senior Copywriter
GrabOne Auckland

Oct 2011 - Nov 2013

Created engaging, persuasive copy for one of NZ’s biggest and best-loved websites, reaching an audience of 2.9 million Kiwis every week. A storyteller who could also leap 30-character headlines in a single bound, I was responsible for much of the company's high-visibility copy. Along with excellent attention to detail and the ability to priotise workload, I employed outstanding communication skills to collaborate with sales agents, designers and clients, with a common goal of producing the best advertising solutions that created conversation, community engagement and participation for the brand.

Multimedia Specialist

ZOOM Productions Sydney

Jan 2013 – Aug 2013

This boutique production house sought a motivated, innovative, multi-disciplinary creative to produce compelling work unbound by media. As a multimedia specialist and strategic thinker, I brought my high level of design and writing sophistication to create content and communications for a variety of multimedia projects and campaigns. Writing corporate video scripts one moment and scamping wireframes for a new website the next, I flexed my passion for both traditional and digital media.

Web Designer and Product Design Specialist
Yell UK

Jul 2010 – Jul 2011

Yell has over 50 years' experience in helping UK businesses connect with local customers. During my time as a web designer I created beautiful, clean, interactive designs with a focus on utility, accessibility and user experience. I took creative direction and worked with developers to execute the vision, seeing work through from scamps to final design production. From the logo and colour palette down to the font type and how easily customers could navigate the site, I created web designs that helped our clients' businesses to grow.

Working collaboratively with producers, developers and creative colleagues I thrived on variety and was able to handle pressure. I was promoted to Product Design Specialist, overseeing the quality of creative output and facilitating the continual refinement of our craft.